Computer mediated social networking conference, held in Otago Museum attracted many people working in the area from NZ, Australia, Japan, Europe. Interesting talks. Keynote address by prof. Martin Purvis: processes are more important that static data; hermeneutic interpretative nature of human knowledge and science, as opposed to mere objectivism; 200bn hours spent on TV watching in USA alone; other ideas. Mark McGuire about replicating good processes and good practices in Virtual Worlds, not replicating the space itself. Clare Atkins – very personal and emotional presentation about Second Life experiences and involvement in building virtual spaces for educational purposes. Others. I took part in an interesting panel discussion at the day of day 1. Trying to understand infrastructure requirements for the changing user demands in the context of social networking and 3D internet worlds. Putting good words for OpenSimulator.